I was gonna wait and build more content before getting to the communication side of marketing, but today I figured out why some successes need to be silent.
I'm in the type of business where references help you sell: software. So I'm always looking to produce press releases announcing new clients, case studies, testimonials, clients' logos uploaded on our websites.
And there's often the opposition I encounter from the sales team: Don't say a word about this client yet. Do not mention this customer name anywhere.
Jan 21, 2013
Awards are a seriously exportable fact regarding the quality of your company & of its products and they can be leveraged in all kinds of marketing communication.
These corporate competitions are typically organized by research companies, media groups, event organizers, non-profit associations or various other organizations.