Feb 21, 2013
Today I'm writing about how and where to start developing an international brand from a strong local brand, and which are the main drivers for integrating the international attribute into the brand architecture.
Feb 20, 2013
Competitive intelligence. Everybody does it, but only few talk about it.
Here's something nobody talks about: how to market substitute products. So I'll call it Opposable Marketing.
Feb 12, 2013
As this Entrepreneur turned VP said it here, selling is about 3 essential questions:
- Why Buy Anything?
- Why Buy Mine?
- Why Buy Now?