Today's story is about apples [b2b kind of apples, to keep my blog topics relevant].
Let's consider that your company sells apples. Say your company was established in a market where the tastiest apples are [almost] exclusively grown in your orchard.
That places your company in a very comfortable position vs. competitors and potential new-comers on the market. Customers have little choice if they are looking for good quality apples - they know you and have to come to you whenever they want their fruit.
Now think that your master-of-apples company expands internationally.